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MailChimp vs Wishpond Comparison: Which One Is Right For You?

SpecsMailChimpWishpond
Designed ForBloggers and small business owners in need of a simple, user friendly email marketing platform. Marketers seeking a free email marketing platform.SMEs and marketers in need of an all-in-one landing page, email marketing and marketing automation platform.
Email Marketing Automation
ContactsUp to 2,000 subscribers on free plan. Custom plans available for up to millions of subscribers.Up to 1,000 leads (contacts) on $44 per month Basic plan. Plans available for 2,500 and 10,000 leads, as well as custom plans with support for up to one million leads.
Email VolumeUp to 12,000 emails per month on free plan. Paid plans offer unlimited emails.Not provided on Wishpond website (I assume it's unlimited as no limit is mentioned)
UsersAdditional users with custom permissions can be added to all MailChimp accounts.One account on Basic plan. Pro plan supports up to five users, with unlimited users on Growth plan.
Email CoursesUnlimited autoresponder series on all plans except free plan.Unlimited email autoresponders on all plans.
Automation RulesUnlimited autoresponder series on all plans.Unlimited automation workflows on all plans.
Responsive Email TemplatesPre-build responsive email templates are included, as well as an email designer tool.Not provided on Wishpond website
Email Split TestingA/B email split testing is available, with up to three variables per test.Not provided on Wishpond website
Lead ScoringLead scoring and segmentation using "Goal" -- MailChimp's behavioral tracking script.Lead scoring based on activity and personal information.
SMS Marketing AutomationMailChimp supports SMS marketing automation via the Text Marketer integration.Wishpond does not support SMS marketing automation. However, integrations are available for SMS by Zapier and Octopush SMS.
Direct Mail AutomationMailChimp does not natively support direct mail automation. However, a MailChimp & Direct Mail Zapier integration is available.Wishpond does not support direct mail automation. However, a Direct Mail Zapier integration is available.
UI and UsabilityClean, user-friendly interface designed for people without coding or technical knowledge.Designed for marketers and SME users, with a clean interface and user-friendly features.
Automation Workflow BuilderEasy-to-use automation workflow builder with pre-built automations and a variety of preset automation workflows.Automation workflows can be created with emails triggered after a time interval or based on user behavior such as visiting a specific page. Lead scoring is available based on user activity.
Email Course BuilderEmail autoresponder courses are easy to create, schedule and configure.Drip email campaigns are easy to set up, with specific intervals and/or send dates for spacing emails.
Forms & Landing Pages
Form BuilderForm builder with custom buttons, images, drop-down boxes, and more. Embedded and pop-up forms can be created.Drag and drop form builder with a large variety of pre-built form templates.
Landing Page BuilderMailChimp does not have a landing page builder. However, it integrates with Instapage, Leadpages and other landing page tools.Drag and drop responsive landing page builder with simple controls for color, size, corner radius, opacity and other options.
Landing Page TemplatesNo landing pages included with MailChimp.More than 100 responsive landing page templates for lead capture, eBook download, webinar registration and more.
WordPress PluginMailChimp for WordPress lets you add great looking opt-in forms to your WordPress website in just a few clicks.Two WordPress plugins: Landing Page Builder and Wishpond Social Contests.
IntegrationsMore than 700 integrations with landing page, analytics, CRM and payment processing software.More than 40 integrations with CRM tools, webinar apps and email marketing platforms.
Zapier IntegrationSupported.Supported.
PricingFree for under 2,000 subscribers. Paid plans start from $10 per month.Monthly fee, starting from $44 per month for up to 1,000 leads. 14 day free trial available.
Minimum Contract TermNo minimum contract. Plans start from one month. Pay-as-you-go email credits are also available.No minimum contract. Plans start from one month.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeMailChimp will refund a prorated portion of your monthly prepayment or reimburse you for unused Email Credits if your account is closed without cause.Full and partial refunds available on annual plans in certain circumstances.
SupportPersonalized support via email, as well as online support resources.Personalized support via email, with user guides and case studies available in Wishpond Academy.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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