| Specs | MailChimp | Wishpond |
|---|---|---|
| Designed For | Bloggers and small business owners in need of a simple, user friendly email marketing platform. Marketers seeking a free email marketing platform. | SMEs and marketers in need of an all-in-one landing page, email marketing and marketing automation platform. |
| Email Marketing Automation | ||
| Contacts | Up to 2,000 subscribers on free plan. Custom plans available for up to millions of subscribers. | Up to 1,000 leads (contacts) on $44 per month Basic plan. Plans available for 2,500 and 10,000 leads, as well as custom plans with support for up to one million leads. |
| Email Volume | Up to 12,000 emails per month on free plan. Paid plans offer unlimited emails. | Not provided on Wishpond website (I assume it's unlimited as no limit is mentioned) |
| Users | Additional users with custom permissions can be added to all MailChimp accounts. | One account on Basic plan. Pro plan supports up to five users, with unlimited users on Growth plan. |
| Email Courses | Unlimited autoresponder series on all plans except free plan. | Unlimited email autoresponders on all plans. |
| Automation Rules | Unlimited autoresponder series on all plans. | Unlimited automation workflows on all plans. |
| Responsive Email Templates | Pre-build responsive email templates are included, as well as an email designer tool. | Not provided on Wishpond website |
| Email Split Testing | A/B email split testing is available, with up to three variables per test. | Not provided on Wishpond website |
| Lead Scoring | Lead scoring and segmentation using "Goal" -- MailChimp's behavioral tracking script. | Lead scoring based on activity and personal information. |
| SMS Marketing Automation | MailChimp supports SMS marketing automation via the Text Marketer integration. | Wishpond does not support SMS marketing automation. However, integrations are available for SMS by Zapier and Octopush SMS. |
| Direct Mail Automation | MailChimp does not natively support direct mail automation. However, a MailChimp & Direct Mail Zapier integration is available. | Wishpond does not support direct mail automation. However, a Direct Mail Zapier integration is available. |
| UI and Usability | Clean, user-friendly interface designed for people without coding or technical knowledge. | Designed for marketers and SME users, with a clean interface and user-friendly features. |
| Automation Workflow Builder | Easy-to-use automation workflow builder with pre-built automations and a variety of preset automation workflows. | Automation workflows can be created with emails triggered after a time interval or based on user behavior such as visiting a specific page. Lead scoring is available based on user activity. |
| Email Course Builder | Email autoresponder courses are easy to create, schedule and configure. | Drip email campaigns are easy to set up, with specific intervals and/or send dates for spacing emails. |
| Forms & Landing Pages | ||
| Form Builder | Form builder with custom buttons, images, drop-down boxes, and more. Embedded and pop-up forms can be created. | Drag and drop form builder with a large variety of pre-built form templates. |
| Landing Page Builder | MailChimp does not have a landing page builder. However, it integrates with Instapage, Leadpages and other landing page tools. | Drag and drop responsive landing page builder with simple controls for color, size, corner radius, opacity and other options. |
| Landing Page Templates | No landing pages included with MailChimp. | More than 100 responsive landing page templates for lead capture, eBook download, webinar registration and more. |
| WordPress Plugin | MailChimp for WordPress lets you add great looking opt-in forms to your WordPress website in just a few clicks. | Two WordPress plugins: Landing Page Builder and Wishpond Social Contests. |
| Integrations | More than 700 integrations with landing page, analytics, CRM and payment processing software. | More than 40 integrations with CRM tools, webinar apps and email marketing platforms. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Free for under 2,000 subscribers. Paid plans start from $10 per month. | Monthly fee, starting from $44 per month for up to 1,000 leads. 14 day free trial available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. Pay-as-you-go email credits are also available. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | MailChimp will refund a prorated portion of your monthly prepayment or reimburse you for unused Email Credits if your account is closed without cause. | Full and partial refunds available on annual plans in certain circumstances. |
| Support | Personalized support via email, as well as online support resources. | Personalized support via email, with user guides and case studies available in Wishpond Academy. |
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