Specs | Ontraport | Salesforce |
---|---|---|
Designed For | Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more. | SMEs and enterprise customers in need of a powerful marketing automation platform that integrates with other Salesforce software. |
Email Marketing Automation | ||
Contacts | Up to 1,000 contacts on the most affordable plan. Plans available for up to 100,000 contacts. Additional contacts available from $99 per 100,000. | All plans support up to 10,000 contacts. |
Email Volume | Unlimited emails on Basic Plan. Up to 100,000 emails per month on Pro and Team plan. Additional emails available from $99 per 100,000. | Unlimited emails on all plans. |
Users | One user on Basic plan. Pro and Team plans offer two and 10 users, respectively. Additional users available from $47 per user per month. | Not provided on Salesforce Pardot website |
Email Courses | Unlimited email courses on all plans. | Unlimited autoresponder series on all plans. |
Automation Rules | Unlimited automation rules on all plans. | Up to 50 automation rules in Standard plan, 100 in Pro and 150 in Ultimate. |
Responsive Email Templates | Email templates are responsive and customizable. | Responsive email templates and intuitive email builder. |
Email Split Testing | Support for 1-4 email variations per split test with full performance reporting. | Available on Pro and Ultimate plans only. |
Lead Scoring | Lead scoring based on user profile and behavior, with score degradation. | Lead scoring based on user activity and engagement. |
SMS Marketing Automation | Ontraport supports two-way SMS communication. | Automated SMS is available via the SMS Magic Interact integration. |
Direct Mail Automation | Ontraport supports automated postcard marketing. PURLs are supported. | Salesforce Pardot does not natively support direct mail automation. However, print marketing automation is available via the PrintSF integration. |
UI and Usability | Designed for beginners and experienced marketers alike, with a huge range of features packed into an intuitive and sensible interface. | Salesforce Pardot is designed for enterprise users, and has a complicated but sensible interface that requires some getting used to. |
Automation Workflow Builder | Creating multi-channel automation rules is a simple process that requires no programming or marketing automation skills. | Automation workflow builder is built around a visual canvas, with events and time/behavioral triggers. |
Email Course Builder | ONTRAmail email builder makes creating emails and organizing email courses a simple process that requires no prior email marketing experience. | Autoresponders are easy to create and configure. |
Forms & Landing Pages | ||
Form Builder | ONTRAforms form builder offers a variety of customizable web forms and lightbox lead capture forms. | Web-to-lead forms can be created, however there is no user-friendly form builder as in other marketing apps. |
Landing Page Builder | ONTRApages landing page builder makes creating responsive, mobile-ready landing pages a simple process. | Landing page editor in Pardot allows for quick and simple landing page creation and customization. |
Landing Page Templates | Massive variety of templates, from squeeze pages to countdowns, "coming soon" pages, lead capture pages and more. | Several pre-defined landing page templates are included in Pardot. |
WordPress Plugin | Simple integration with WordPress using the PilotPress and ONTRApages plugins. | Salesforce WordPress-to-lead plugin lets you automatically import CRM contacts from your WordPress website's contact form. |
Integrations | More than 66 integrations with landing page software, helpdesks, CMSes, social networks, e-commerce software and more. | Hundreds of apps and integrations with HR software, marketing tools, accounting and finance platforms, administration apps and more. |
Zapier Integration | Supported. | Supported. |
Pricing | Monthly fee, starting from $79 per month for the Basic plan. | Monthly fee, from $1,000 per month for the Standard plan. Free personalized demo available. |
Minimum Contract Term | No minimum contract. Plans start from one month. | Annual contract. |
Joining/Training Fee | No joining fee. | No joining fee. |
Refund/Guarantee | 90 day money-back guarantee with Basic, Pro and Team plans. | No refund after payment. Customers are required to pay the agreed upon amount for the duration of their contract. |
Support | Personalized email, phone and live chat support, with optional concierge service for users. Phone support available during US business hours. | Personalized support via email, as well as access to the Salesforce Pardot Client Learning Center. Phone support is available with Ultimate plan. Support is available 24 hours a day from Monday to Friday, ending at 8PM EST on Friday evening. |
Leave a Reply