| Specs | Ontraport | Simplero |
|---|---|---|
| Designed For | Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more. | Marketers and information product creators in need of email marketing and automation software. |
| Email Marketing Automation | ||
| Contacts | Up to 1,000 contacts on the most affordable plan. Plans available for up to 100,000 contacts. Additional contacts available from $99 per 100,000. | 2,500 contacts on Starter plan. Plans available for 15,000, 50,000 and unlimited contacts. |
| Email Volume | Unlimited emails on Basic Plan. Up to 100,000 emails per month on Pro and Team plan. Additional emails available from $99 per 100,000. | 25,000 emails per month on Starter plan. Plans available for 100,000, 400,000 and 500,000 emails per month. |
| Users | One user on Basic plan. Pro and Team plans offer two and 10 users, respectively. Additional users available from $47 per user per month. | Not provided on Simplero website |
| Email Courses | Unlimited email courses on all plans. | Unlimited email autoresponder series in all plans. |
| Automation Rules | Unlimited automation rules on all plans. | Email automation available in Basic, Professional and Unlimited plans. |
| Responsive Email Templates | Email templates are responsive and customizable. | Email templates are responsive and customizable, with support for embedded video and custom CSS. |
| Email Split Testing | Support for 1-4 email variations per split test with full performance reporting. | Not provided on Simplero website |
| Lead Scoring | Lead scoring based on user profile and behavior, with score degradation. | None. |
| SMS Marketing Automation | Ontraport supports two-way SMS communication. | Simplero supports SMS marketing, with 500-5,000 monthly SMS messages available depending on your plan. |
| Direct Mail Automation | Ontraport supports automated postcard marketing. PURLs are supported. | Simplero does not support direct mail automation. |
| UI and Usability | Designed for beginners and experienced marketers alike, with a huge range of features packed into an intuitive and sensible interface. | Designed for marketers and product developers, with a clean and simple user interface. |
| Automation Workflow Builder | Creating multi-channel automation rules is a simple process that requires no programming or marketing automation skills. | If/then rules make creating triggers and automation rules simple, even if you have no code or marketing automation experience. |
| Email Course Builder | ONTRAmail email builder makes creating emails and organizing email courses a simple process that requires no prior email marketing experience. | Email autoresponders are easy to create and modify using the Simplero Automation Engine. |
| Forms & Landing Pages | ||
| Form Builder | ONTRAforms form builder offers a variety of customizable web forms and lightbox lead capture forms. | Opt-in forms are easy to create and embed. |
| Landing Page Builder | ONTRApages landing page builder makes creating responsive, mobile-ready landing pages a simple process. | Responsive landing page builder with support for custom colors, fonts and graphics. |
| Landing Page Templates | Massive variety of templates, from squeeze pages to countdowns, "coming soon" pages, lead capture pages and more. | Not provided on Simplero website |
| WordPress Plugin | Simple integration with WordPress using the PilotPress and ONTRApages plugins. | None. |
| Integrations | More than 66 integrations with landing page software, helpdesks, CMSes, social networks, e-commerce software and more. | Limited integrations for Zapier, MailChimp and other software. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $79 per month for the Basic plan. | Monthly fee, starting from $83 per month for up to 2,500 contacts. Automations available on $125 per month Basic plan and above. Never-ending free trial with restrictions available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | 90 day money-back guarantee with Basic, Pro and Team plans. | Not provided on Simplero website |
| Support | Personalized email, phone and live chat support, with optional concierge service for users. Phone support available during US business hours. | Personalized support via email, plus online FAQs, guides and video tutorials. |
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