| Specs | Ontraport | Wishpond |
|---|---|---|
| Designed For | Small and medium-sized businesses with an established sales and marketing process and revenue of $100,000 or more. | SMEs and marketers in need of an all-in-one landing page, email marketing and marketing automation platform. |
| Email Marketing Automation | ||
| Contacts | Up to 1,000 contacts on the most affordable plan. Plans available for up to 100,000 contacts. Additional contacts available from $99 per 100,000. | Up to 1,000 leads (contacts) on $44 per month Basic plan. Plans available for 2,500 and 10,000 leads, as well as custom plans with support for up to one million leads. |
| Email Volume | Unlimited emails on Basic Plan. Up to 100,000 emails per month on Pro and Team plan. Additional emails available from $99 per 100,000. | Not provided on Wishpond website (I assume it's unlimited as no limit is mentioned) |
| Users | One user on Basic plan. Pro and Team plans offer two and 10 users, respectively. Additional users available from $47 per user per month. | One account on Basic plan. Pro plan supports up to five users, with unlimited users on Growth plan. |
| Email Courses | Unlimited email courses on all plans. | Unlimited email autoresponders on all plans. |
| Automation Rules | Unlimited automation rules on all plans. | Unlimited automation workflows on all plans. |
| Responsive Email Templates | Email templates are responsive and customizable. | Not provided on Wishpond website |
| Email Split Testing | Support for 1-4 email variations per split test with full performance reporting. | Not provided on Wishpond website |
| Lead Scoring | Lead scoring based on user profile and behavior, with score degradation. | Lead scoring based on activity and personal information. |
| SMS Marketing Automation | Ontraport supports two-way SMS communication. | Wishpond does not support SMS marketing automation. However, integrations are available for SMS by Zapier and Octopush SMS. |
| Direct Mail Automation | Ontraport supports automated postcard marketing. PURLs are supported. | Wishpond does not support direct mail automation. However, a Direct Mail Zapier integration is available. |
| UI and Usability | Designed for beginners and experienced marketers alike, with a huge range of features packed into an intuitive and sensible interface. | Designed for marketers and SME users, with a clean interface and user-friendly features. |
| Automation Workflow Builder | Creating multi-channel automation rules is a simple process that requires no programming or marketing automation skills. | Automation workflows can be created with emails triggered after a time interval or based on user behavior such as visiting a specific page. Lead scoring is available based on user activity. |
| Email Course Builder | ONTRAmail email builder makes creating emails and organizing email courses a simple process that requires no prior email marketing experience. | Drip email campaigns are easy to set up, with specific intervals and/or send dates for spacing emails. |
| Forms & Landing Pages | ||
| Form Builder | ONTRAforms form builder offers a variety of customizable web forms and lightbox lead capture forms. | Drag and drop form builder with a large variety of pre-built form templates. |
| Landing Page Builder | ONTRApages landing page builder makes creating responsive, mobile-ready landing pages a simple process. | Drag and drop responsive landing page builder with simple controls for color, size, corner radius, opacity and other options. |
| Landing Page Templates | Massive variety of templates, from squeeze pages to countdowns, "coming soon" pages, lead capture pages and more. | More than 100 responsive landing page templates for lead capture, eBook download, webinar registration and more. |
| WordPress Plugin | Simple integration with WordPress using the PilotPress and ONTRApages plugins. | Two WordPress plugins: Landing Page Builder and Wishpond Social Contests. |
| Integrations | More than 66 integrations with landing page software, helpdesks, CMSes, social networks, e-commerce software and more. | More than 40 integrations with CRM tools, webinar apps and email marketing platforms. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, starting from $79 per month for the Basic plan. | Monthly fee, starting from $44 per month for up to 1,000 leads. 14 day free trial available. |
| Minimum Contract Term | No minimum contract. Plans start from one month. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | 90 day money-back guarantee with Basic, Pro and Team plans. | Full and partial refunds available on annual plans in certain circumstances. |
| Support | Personalized email, phone and live chat support, with optional concierge service for users. Phone support available during US business hours. | Personalized support via email, with user guides and case studies available in Wishpond Academy. |
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