| Specs | Salesforce | Simplero |
|---|---|---|
| Designed For | SMEs and enterprise customers in need of a powerful marketing automation platform that integrates with other Salesforce software. | Marketers and information product creators in need of email marketing and automation software. |
| Email Marketing Automation | ||
| Contacts | All plans support up to 10,000 contacts. | 2,500 contacts on Starter plan. Plans available for 15,000, 50,000 and unlimited contacts. |
| Email Volume | Unlimited emails on all plans. | 25,000 emails per month on Starter plan. Plans available for 100,000, 400,000 and 500,000 emails per month. |
| Users | Not provided on Salesforce Pardot website | Not provided on Simplero website |
| Email Courses | Unlimited autoresponder series on all plans. | Unlimited email autoresponder series in all plans. |
| Automation Rules | Up to 50 automation rules in Standard plan, 100 in Pro and 150 in Ultimate. | Email automation available in Basic, Professional and Unlimited plans. |
| Responsive Email Templates | Responsive email templates and intuitive email builder. | Email templates are responsive and customizable, with support for embedded video and custom CSS. |
| Email Split Testing | Available on Pro and Ultimate plans only. | Not provided on Simplero website |
| Lead Scoring | Lead scoring based on user activity and engagement. | None. |
| SMS Marketing Automation | Automated SMS is available via the SMS Magic Interact integration. | Simplero supports SMS marketing, with 500-5,000 monthly SMS messages available depending on your plan. |
| Direct Mail Automation | Salesforce Pardot does not natively support direct mail automation. However, print marketing automation is available via the PrintSF integration. | Simplero does not support direct mail automation. |
| UI and Usability | Salesforce Pardot is designed for enterprise users, and has a complicated but sensible interface that requires some getting used to. | Designed for marketers and product developers, with a clean and simple user interface. |
| Automation Workflow Builder | Automation workflow builder is built around a visual canvas, with events and time/behavioral triggers. | If/then rules make creating triggers and automation rules simple, even if you have no code or marketing automation experience. |
| Email Course Builder | Autoresponders are easy to create and configure. | Email autoresponders are easy to create and modify using the Simplero Automation Engine. |
| Forms & Landing Pages | ||
| Form Builder | Web-to-lead forms can be created, however there is no user-friendly form builder as in other marketing apps. | Opt-in forms are easy to create and embed. |
| Landing Page Builder | Landing page editor in Pardot allows for quick and simple landing page creation and customization. | Responsive landing page builder with support for custom colors, fonts and graphics. |
| Landing Page Templates | Several pre-defined landing page templates are included in Pardot. | Not provided on Simplero website |
| WordPress Plugin | Salesforce WordPress-to-lead plugin lets you automatically import CRM contacts from your WordPress website's contact form. | None. |
| Integrations | Hundreds of apps and integrations with HR software, marketing tools, accounting and finance platforms, administration apps and more. | Limited integrations for Zapier, MailChimp and other software. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, from $1,000 per month for the Standard plan. Free personalized demo available. | Monthly fee, starting from $83 per month for up to 2,500 contacts. Automations available on $125 per month Basic plan and above. Never-ending free trial with restrictions available. |
| Minimum Contract Term | Annual contract. | No minimum contract. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | No refund after payment. Customers are required to pay the agreed upon amount for the duration of their contract. | Not provided on Simplero website |
| Support | Personalized support via email, as well as access to the Salesforce Pardot Client Learning Center. Phone support is available with Ultimate plan. Support is available 24 hours a day from Monday to Friday, ending at 8PM EST on Friday evening. | Personalized support via email, plus online FAQs, guides and video tutorials. |
Leave a Reply