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Salesforce vs Simplero Comparison: Which One Is Right For You?

SpecsSalesforceSimplero
Designed ForSMEs and enterprise customers in need of a powerful marketing automation platform that integrates with other Salesforce software.Marketers and information product creators in need of email marketing and automation software.
Email Marketing Automation
ContactsAll plans support up to 10,000 contacts. 2,500 contacts on Starter plan. Plans available for 15,000, 50,000 and unlimited contacts.
Email VolumeUnlimited emails on all plans.25,000 emails per month on Starter plan. Plans available for 100,000, 400,000 and 500,000 emails per month.
UsersNot provided on Salesforce Pardot websiteNot provided on Simplero website
Email CoursesUnlimited autoresponder series on all plans.Unlimited email autoresponder series in all plans.
Automation RulesUp to 50 automation rules in Standard plan, 100 in Pro and 150 in Ultimate.Email automation available in Basic, Professional and Unlimited plans.
Responsive Email TemplatesResponsive email templates and intuitive email builder.Email templates are responsive and customizable, with support for embedded video and custom CSS.
Email Split TestingAvailable on Pro and Ultimate plans only.Not provided on Simplero website
Lead ScoringLead scoring based on user activity and engagement.None.
SMS Marketing AutomationAutomated SMS is available via the SMS Magic Interact integration.Simplero supports SMS marketing, with 500-5,000 monthly SMS messages available depending on your plan.
Direct Mail AutomationSalesforce Pardot does not natively support direct mail automation. However, print marketing automation is available via the PrintSF integration.Simplero does not support direct mail automation.
UI and UsabilitySalesforce Pardot is designed for enterprise users, and has a complicated but sensible interface that requires some getting used to.Designed for marketers and product developers, with a clean and simple user interface.
Automation Workflow BuilderAutomation workflow builder is built around a visual canvas, with events and time/behavioral triggers.If/then rules make creating triggers and automation rules simple, even if you have no code or marketing automation experience.
Email Course BuilderAutoresponders are easy to create and configure.Email autoresponders are easy to create and modify using the Simplero Automation Engine.
Forms & Landing Pages
Form BuilderWeb-to-lead forms can be created, however there is no user-friendly form builder as in other marketing apps.Opt-in forms are easy to create and embed.
Landing Page BuilderLanding page editor in Pardot allows for quick and simple landing page creation and customization.Responsive landing page builder with support for custom colors, fonts and graphics.
Landing Page TemplatesSeveral pre-defined landing page templates are included in Pardot.Not provided on Simplero website
WordPress PluginSalesforce WordPress-to-lead plugin lets you automatically import CRM contacts from your WordPress website's contact form.None.
IntegrationsHundreds of apps and integrations with HR software, marketing tools, accounting and finance platforms, administration apps and more.Limited integrations for Zapier, MailChimp and other software.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, from $1,000 per month for the Standard plan. Free personalized demo available.Monthly fee, starting from $83 per month for up to 2,500 contacts. Automations available on $125 per month Basic plan and above. Never-ending free trial with restrictions available.
Minimum Contract TermAnnual contract.No minimum contract.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeNo refund after payment. Customers are required to pay the agreed upon amount for the duration of their contract.Not provided on Simplero website
SupportPersonalized support via email, as well as access to the Salesforce Pardot Client Learning Center. Phone support is available with Ultimate plan. Support is available 24 hours a day from Monday to Friday, ending at 8PM EST on Friday evening.Personalized support via email, plus online FAQs, guides and video tutorials.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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Affiliate Disclosure

GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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