| Specs | Salesforce | Wishpond |
|---|---|---|
| Designed For | SMEs and enterprise customers in need of a powerful marketing automation platform that integrates with other Salesforce software. | SMEs and marketers in need of an all-in-one landing page, email marketing and marketing automation platform. |
| Email Marketing Automation | ||
| Contacts | All plans support up to 10,000 contacts. | Up to 1,000 leads (contacts) on $44 per month Basic plan. Plans available for 2,500 and 10,000 leads, as well as custom plans with support for up to one million leads. |
| Email Volume | Unlimited emails on all plans. | Not provided on Wishpond website (I assume it's unlimited as no limit is mentioned) |
| Users | Not provided on Salesforce Pardot website | One account on Basic plan. Pro plan supports up to five users, with unlimited users on Growth plan. |
| Email Courses | Unlimited autoresponder series on all plans. | Unlimited email autoresponders on all plans. |
| Automation Rules | Up to 50 automation rules in Standard plan, 100 in Pro and 150 in Ultimate. | Unlimited automation workflows on all plans. |
| Responsive Email Templates | Responsive email templates and intuitive email builder. | Not provided on Wishpond website |
| Email Split Testing | Available on Pro and Ultimate plans only. | Not provided on Wishpond website |
| Lead Scoring | Lead scoring based on user activity and engagement. | Lead scoring based on activity and personal information. |
| SMS Marketing Automation | Automated SMS is available via the SMS Magic Interact integration. | Wishpond does not support SMS marketing automation. However, integrations are available for SMS by Zapier and Octopush SMS. |
| Direct Mail Automation | Salesforce Pardot does not natively support direct mail automation. However, print marketing automation is available via the PrintSF integration. | Wishpond does not support direct mail automation. However, a Direct Mail Zapier integration is available. |
| UI and Usability | Salesforce Pardot is designed for enterprise users, and has a complicated but sensible interface that requires some getting used to. | Designed for marketers and SME users, with a clean interface and user-friendly features. |
| Automation Workflow Builder | Automation workflow builder is built around a visual canvas, with events and time/behavioral triggers. | Automation workflows can be created with emails triggered after a time interval or based on user behavior such as visiting a specific page. Lead scoring is available based on user activity. |
| Email Course Builder | Autoresponders are easy to create and configure. | Drip email campaigns are easy to set up, with specific intervals and/or send dates for spacing emails. |
| Forms & Landing Pages | ||
| Form Builder | Web-to-lead forms can be created, however there is no user-friendly form builder as in other marketing apps. | Drag and drop form builder with a large variety of pre-built form templates. |
| Landing Page Builder | Landing page editor in Pardot allows for quick and simple landing page creation and customization. | Drag and drop responsive landing page builder with simple controls for color, size, corner radius, opacity and other options. |
| Landing Page Templates | Several pre-defined landing page templates are included in Pardot. | More than 100 responsive landing page templates for lead capture, eBook download, webinar registration and more. |
| WordPress Plugin | Salesforce WordPress-to-lead plugin lets you automatically import CRM contacts from your WordPress website's contact form. | Two WordPress plugins: Landing Page Builder and Wishpond Social Contests. |
| Integrations | Hundreds of apps and integrations with HR software, marketing tools, accounting and finance platforms, administration apps and more. | More than 40 integrations with CRM tools, webinar apps and email marketing platforms. |
| Zapier Integration | Supported. | Supported. |
| Pricing | Monthly fee, from $1,000 per month for the Standard plan. Free personalized demo available. | Monthly fee, starting from $44 per month for up to 1,000 leads. 14 day free trial available. |
| Minimum Contract Term | Annual contract. | No minimum contract. Plans start from one month. |
| Joining/Training Fee | No joining fee. | No joining fee. |
| Refund/Guarantee | No refund after payment. Customers are required to pay the agreed upon amount for the duration of their contract. | Full and partial refunds available on annual plans in certain circumstances. |
| Support | Personalized support via email, as well as access to the Salesforce Pardot Client Learning Center. Phone support is available with Ultimate plan. Support is available 24 hours a day from Monday to Friday, ending at 8PM EST on Friday evening. | Personalized support via email, with user guides and case studies available in Wishpond Academy. |
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