| Specs | Simplero | Wishpond | ||
|---|---|---|---|---|
| Designed For | Marketers and information product creators in need of email marketing and automation software. | SMEs and marketers in need of an all-in-one landing page, email marketing and marketing automation platform. | ||
| Email Marketing Automation | ||||
| Contacts | 2,500 contacts on Starter plan. Plans available for 15,000, 50,000 and unlimited contacts. | Up to 1,000 leads (contacts) on $44 per month Basic plan. Plans available for 2,500 and 10,000 leads, as well as custom plans with support for up to one million leads. | ||
| Email Volume | 25,000 emails per month on Starter plan. Plans available for 100,000, 400,000 and 500,000 emails per month. | Unlimited. | ||
| Users | Not provided on Simplero website | One account on Basic plan. Pro plan supports up to five users, with unlimited users on Growth plan. | ||
| Email Courses | Unlimited email autoresponder series in all plans. | Unlimited email autoresponders on all plans. | ||
| Automation Rules | Email automation available in Basic, Professional and Unlimited plans. | Unlimited automation workflows on all plans. | ||
| Responsive Email Templates | Email templates are responsive and customizable, with support for embedded video and custom CSS. | Wishpond provides responsive page and email design templates. | ||
| Email Split Testing | Yes, manage and analyze contact behavior via segments and tags | Yes. Include guide to A/B test for unique selling proposition, imagery, CTA, list of benefits, trust symbols, colors. | ||
| Lead Scoring | Yes. It tracks "hot" leads and "half-life" leads | Lead scoring based on activity and personal information. | ||
| SMS Marketing Automation | Simplero supports SMS marketing, with 500-5,000 monthly SMS messages available depending on your plan. | Wishpond does not support SMS marketing automation. However, integrations are available for SMS by Zapier and Octopush SMS. | ||
| Direct Mail Automation | Simplero does not support direct mail automation. | Wishpond does not support direct mail automation. However, a Direct Mail Zapier integration is available. | ||
| UI and Usability | Designed for marketers and product developers, with a clean and simple user interface. | Designed for marketers and SME users, with a clean interface and user-friendly features. | ||
| Automation Workflow Builder | If/then rules make creating triggers and automation rules simple, even if you have no code or marketing automation experience. | Automation workflows can be created with emails triggered after a time interval or based on user behavior such as visiting a specific page. Lead scoring is available based on user activity. | ||
| Email Course Builder | Email autoresponders are easy to create and modify using the Simplero Automation Engine. | Email campaigns are easy to set up, with specific intervals and/or send dates for spacing emails. | ||
| Forms & Landing Pages | ||||
| Form Builder | Opt-in forms are easy to create and embed. | Drag and drop form builder with a large variety of pre-built form templates. | ||
| Landing Page Builder | Responsive landing page builder with support for custom colors, fonts and graphics. | Drag and drop responsive landing page builder with simple controls for color, size, corner radius, opacity and other options. | ||
| Landing Page Templates | Templates with customizable landing pages | More than 100 responsive landing page templates for lead capture, eBook download, webinar registration and more. | ||
| WordPress Plugin | Includes website builder, landing page builder, no plugins required. | Two WordPress plugins: Landing Page Builder and Wishpond Social Contests. | ||
| Integrations | Limited integrations for Zapier, MailChimp and other software. | More than 40 integrations with CRM tools, webinar apps and email marketing platforms. | ||
| Zapier Integration | Supported. | Supported. | ||
| Pricing | Monthly fee, starting from $83 per month for up to 2,500 contacts. Automations available on $125 per month Basic plan and above. Never-ending free trial with restrictions available. | Monthly fee, starting from $44 per month for up to 1,000 leads. 14 day free trial available. | ||
| Minimum Contract Term | No minimum contract. | No minimum contract. Plans start from one month. | ||
| Joining/Training Fee | No joining fee. | No joining fee. | ||
| Refund/Guarantee | Try 14 days for $1. No contracts. Billed monthly. Cancel anytime. | Full and partial refunds available on annual plans in certain circumstances. | ||
| Support | Personalized support via email, plus online FAQs, guides and video tutorials. | Personalized support via email, with user guides and case studies available in Wishpond Academy. |
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