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Simplero vs Wishpond Comparison: Which One Is Right For You?

SpecsSimpleroWishpond
Designed ForMarketers and information product creators in need of email marketing and automation software.SMEs and marketers in need of an all-in-one landing page, email marketing and marketing automation platform.
Email Marketing Automation
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Contacts2,500 contacts on Starter plan. Plans available for 15,000, 50,000 and unlimited contacts.Up to 1,000 leads (contacts) on $44 per month Basic plan. Plans available for 2,500 and 10,000 leads, as well as custom plans with support for up to one million leads.
Email Volume25,000 emails per month on Starter plan. Plans available for 100,000, 400,000 and 500,000 emails per month.Unlimited.
UsersNot provided on Simplero websiteOne account on Basic plan. Pro plan supports up to five users, with unlimited users on Growth plan.
Email CoursesUnlimited email autoresponder series in all plans.Unlimited email autoresponders on all plans.
Automation RulesEmail automation available in Basic, Professional and Unlimited plans.Unlimited automation workflows on all plans.
Responsive Email TemplatesEmail templates are responsive and customizable, with support for embedded video and custom CSS.Wishpond provides responsive page and email design templates.
Email Split TestingYes, manage and analyze contact behavior via segments and tagsYes. Include guide to A/B test for unique selling proposition, imagery, CTA, list of benefits, trust symbols, colors.
Lead ScoringYes. It tracks "hot" leads and "half-life" leadsLead scoring based on activity and personal information.
SMS Marketing AutomationSimplero supports SMS marketing, with 500-5,000 monthly SMS messages available depending on your plan.Wishpond does not support SMS marketing automation. However, integrations are available for SMS by Zapier and Octopush SMS.
Direct Mail AutomationSimplero does not support direct mail automation.Wishpond does not support direct mail automation. However, a Direct Mail Zapier integration is available.
UI and UsabilityDesigned for marketers and product developers, with a clean and simple user interface.Designed for marketers and SME users, with a clean interface and user-friendly features.
Automation Workflow BuilderIf/then rules make creating triggers and automation rules simple, even if you have no code or marketing automation experience.Automation workflows can be created with emails triggered after a time interval or based on user behavior such as visiting a specific page. Lead scoring is available based on user activity.
Email Course BuilderEmail autoresponders are easy to create and modify using the Simplero Automation Engine.Email campaigns are easy to set up, with specific intervals and/or send dates for spacing emails.
Forms & Landing Pages
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Form BuilderOpt-in forms are easy to create and embed.Drag and drop form builder with a large variety of pre-built form templates.
Landing Page BuilderResponsive landing page builder with support for custom colors, fonts and graphics.Drag and drop responsive landing page builder with simple controls for color, size, corner radius, opacity and other options.
Landing Page TemplatesTemplates with customizable landing pagesMore than 100 responsive landing page templates for lead capture, eBook download, webinar registration and more.
WordPress PluginIncludes website builder, landing page builder, no plugins required.Two WordPress plugins: Landing Page Builder and Wishpond Social Contests.
IntegrationsLimited integrations for Zapier, MailChimp and other software.More than 40 integrations with CRM tools, webinar apps and email marketing platforms.
Zapier IntegrationSupported.Supported.
PricingMonthly fee, starting from $83 per month for up to 2,500 contacts. Automations available on $125 per month Basic plan and above. Never-ending free trial with restrictions available. Monthly fee, starting from $44 per month for up to 1,000 leads. 14 day free trial available.
Minimum Contract TermNo minimum contract. No minimum contract. Plans start from one month.
Joining/Training FeeNo joining fee.No joining fee.
Refund/GuaranteeTry 14 days for $1. No contracts. Billed monthly. Cancel anytime.Full and partial refunds available on annual plans in certain circumstances.
SupportPersonalized support via email, plus online FAQs, guides and video tutorials.Personalized support via email, with user guides and case studies available in Wishpond Academy.

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Hi, I’m Josh, founder of Gedlynk and marketing automation Geek.

My current marketing automation stack is: Clickfunnels + Convertkit.

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GedLynk is an independent website. Its owners are not employed by any of the companies whose products are reviewed. We do receive referral compensation for products sold through GedLynk from SamCart, ConvertKit, Instapage, Impact, ClickFunnels, ActiveCampaign, GetResponse, Ontraport, Shareasale, et al.

ClickFunnels Affiliate Disclosure

I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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